60 Stories About 30 Seconds
Book Feature - 60 Stories About 30 Seconds by Bruce Van Dusen
HBL Note: I never, not once, thought about who directed the commercials I see on TV. And I taught branding and advertising courses for nearly a decade to college students. We’d watch the commercials, talk about the tactics they use, and why they were successful marketing tools…but still, I never wondered who directed them. Until this book came across my desk and suddenly I was VERY curious about it. Read more about 60 Stories About 30 Seconds by Bruce Van Dusen below.
Book Feature - 60 Stories About 30 Seconds
Book Feature - 60 Stories About 30 Seconds
From the publisher:
You’ve probably seen more movies made by Bruce Van Dusen than any other director alive.
1977. New York City. Cool and crime-ridden, cheap and wild. Bruce Van Dusen shows up in town with a film degree and $150 to his name. He wants to make movies. The only ones anyone will pay him to make? Little ones. Thirty seconds long. Commercials. He has no idea what he’s doing and the money sucks. But he’s a director.
He gets hired by a client on life support in the most depressing hospital in New York. Gets peed on by a lion. Explains peristalsis to a Tony winner. Makes a movie and goes to Sundance. Goes back to little movies when it bombs. Keeps hustling, shooting anything. Is an a**hole, pays the price, finally learns when and how to be an a**hole and becomes one of the industry’s stars.
Years go by and it’s not what he expected. It’s harder, weirder, and funnier. But it worked out. It worked out great, actually.
Book Feature - 60 Stories About 30 Seconds
